The Process – White Craft Animation

hola, how we make it

Creating videos can feel like a long, exhausting process—but not with White Animation! We make it super simple and totally stress-free. Promise.

We’ll work closely with you every step of the way, guiding you through our fun and unique three-stage process: concept development, illustration, and animation.

Your Whiteboard Animation video gets the care and creativity of a dedicated team of six to eight experts, each focusing on their own part to make it awesome.

Curious about how it all works? Just scroll down to check out our process in detail!

conceptualizing

brief meeting

We start by scheduling a conversation to dive into the purpose and goals of your video. Together, we’ll explore your organization’s unique needs, target audience, and key messaging. Through thoughtful questions, we refine your ideas to set the foundation for a truly impactful video.

script writing

We transform your ideas into a compelling story, carefully crafted to suit whiteboard animation. Whether you want a serious tone or a playful vibe, we tailor the narrative to engage your audience and inspire action.

illustration

design and illustration

Our hand-drawn illustrations bring your vision to life with creativity and precision. Each design simplifies complex ideas, making them visually striking and easy to understand—leaving a lasting impression.

sound and animation

voice -over

Choose from a range of professional voiceover artists with the perfect accent, language, and tone to match your video. We ensure the voiceover aligns seamlessly with the video’s mood and message.

animation

Here’s where everything comes alive! We carefully animate the illustrations, text, and visuals to flow together harmoniously. Every element is designed to keep your audience engaged from start to finish.

sound design

To enhance the experience, we add music and sound effects that complement the animation. This final touch ensures your video is polished and memorable.

first debut

We schedule a conversation and explore, together with you, the purpose and goals of your video, your organization’s unique needs, and your target audience. We ask all the right questions to distill your message and set you up for the most impactful video.

frequently ask question

Production time depends on the video’s length, complexity, and feedback process. On average, most videos are completed within 5–6 weeks after script approval. We can often accommodate tight deadlines when needed.

Our shortest turnaround is around 3 weeks from final script approval. Rush projects may include additional fees to ensure quality delivery on time.

Yes. Every illustration is created specifically for your project by our in-house team. We don’t use stock images or templates — everything is tailored to your brand and goals.

We do. Scriptwriting is a critical part of the process, so we carefully develop the concept, ask the right questions, and craft a script that clearly delivers your message and meets your objectives.

Absolutely. If you already have a script, our creative team will review and refine it to ensure it works effectively for video production.

We work with professional voiceover artists in multiple languages, accents, and styles. You can choose the tone that best fits your project — whether playful, professional, or explanatory.

Once completed, the video is yours to use and share across platforms. TV and cinema rights require additional licensing. Rights apply to the full video only, not individual assets or images.

Pricing depends on factors like length and complexity. Projects typically start at $3,500 per video.

Yes. We produce videos in multiple languages and work with professional translators and writers. Subtitles can also be added in various languages.

Your project will be handled by a team of writers, illustrators, animators, and technical experts working together to bring your story to life.

Our process has three main stages:

Concept development
Illustration
Animation

We keep everything streamlined and transparent from start to finish.